- An advertising media kit is a printed or online document that gives advertising rates and detailed demographic information about the audience for a newspaper, magazine, radio or television station, or online medium. The aim of a media kit is to convince potential advertisers and advertising agencies that your station, publication or site offers.
- Download 4,307 Radio Banner Template Stock Illustrations, Vectors & Clipart for FREE or amazingly low rates! New users enjoy 60% OFF. 161,294,250 stock photos online.
This is a WordPress Radio Station theme that can be used by people and companies who would like to have an online radio station to share music all around the world. The WordPress template can be used to launch a highly functional website with the amazing, authentic and sophisticated design.
How to set up a podcast or Internet radio show
By Lisa Bollow, Success Coach and Entrepreneur
Have you ever wondered how to organize your ideas for a podcast or Internet radio show? Here’s a simple outline that will help you organize your content AND create interest in your products or services.
Podcasts and Internet radio shows can be a very effective medium for communicating with your potential clients. They allow you the opportunity to share your bits of wisdom, communicate important information and connect through content. Experts agree, CONTENT IS KING, but I believe context is QUEEN! Just because you have something to say doesn’t mean you know to organize it.
The first question you need to ask yourself is:
“What does my audience want to know more about?” Consider your target audience and their needs before you design a program and develop content. If your target audience is entrepreneurs who want to engage their clients by using social media, don’t generalize your content to reach just any business owner. Speak specifically to the needs of the entrepreneur.
The second question you need to ask yourself is:
“How can create compelling content that succinctly communicates my expertise AND meets my target audiences’ needs?” We live in a world of sound bites and quick information, and you podcast or Internet radio show needs to honor that reality too. When considering your topic and content, keep it short and useful. Instead of providing a list of 10 things an entrepreneur can do to engage in social media, cut it down to 5 and go into detail about how to do it. Go ahead — give away a few secrets. You will garner the respect of your audience and gain followers, and yes – clients. People like (and need) to buy from and work with other people they trust and respect. Two great examples of this model are John Jantsch and Mari Smith. Both are very successful experts in the marketing and business development arena AND they provide some of the most useful information out there, for FREE. It’s because they give away their secrets that I turn to them professionally and refer others who need help.
So, once you know your target audience and you have created content to meet their needs, you need to lay it out in a format that will help you communicate effectively. Below is a sample of the outline we use when storyboarding our podcasts and radio shows. If you would like a copy of this template, I’d be happy to email it to you for free. Shoot me an email to Lisa@AcceleratedMarketingServices.com, include this title in the subject line — Podcast Template, and I’ll send it to you.
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Template for a 45-minute podcast or radio show
Show Logistics
Show Title: Social Media for Entrepreneurs
Host: Mr. Really Cool Expert and business owner
Co-Host: Ms. Super Cool Business Partner
Guest(s): Someone with something important to share that will bring their audience with them
Total length: 45 minutes Stellar speedup mac platinum edition 1.0.0.1 for macos.
Uploading Service: BlogTalk Radio, Podbean, Ustream…pick one that works for you
Date to air: 5/12/11
Show Outline
Intro Clip/Music: Should be no more than 7 to 10 seconds. You can use software like Garage Band or find license free music on the Internet. You will need a ‘mixer’ or software that allows you to mix in your vocal portions and fade your music. Again, Garage Band is great for that.
Vocal Intro: 15 – 18 seconds. This is your standard introduction that you will use for every podcast or radio show. You may want to have this done by someone else to lend the announcer feel to your podcast or radio show. Make sure this intro highlights you, your business, or your expertise. Example: Hello, welcome to another edition of the Entrepreneur Podcast with your host, Mr. Really Cool Expert and co-host Ms. Super Cool Business Partner. This podcast highlights tips and tricks entrepreneurs can use to grow their business. For more information on this episode and to learn more visit us at http://www.supercoolthings.com.
Today’s Highlights: 30-45 seconds. Brief overview of why they want to continue to listen
Commercial: 30 seconds. Direct them to a sponsor or freebie on your site. 580 diesel case backhoe battery size.
Segment 1: 8-10 minutes
Commercial: 30 seconds. Direct them to a sponsor or your blog.
Segment 2: 8-10 minutes
Commercial: 30 seconds. Direct them to your guests website or freebie.
Segment 3: 8-10 minutes
Commercial: Give something away…always close with a freebie.
Closing: Standard closing, may want to use someone else to record it to lend the announcer feel.
Postlude: 7-10 seconds. Same as intro music.
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Once you have worked out your content, timing and layout, you are ready to tape! For more information on podcasts go to http://www.blogtalkradio.com, http://www.itunes.com, or http://www.podbean.com.
Before an author gets that all-important magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. For this reason, book press kits are really important to your book marketing efforts! There are lot of companies that offer services to build your media kit for you, and they can cost as much as $1,200. While those services are probably worth it, we tried to save you some time and money by building a world-class editable media kit (if you are ready to go ahead and download it, you can skip straight to it).
Who to write for
As authors, we are used to focusing on what our readers want, need and think, but when it comes to your media kit you have to adjust your thinking. Your Author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence. So to appeal to media and thought leaders alike, you are going to need to tell them why your book matters to them and their audience. What benefits would they see if they featured your book or interviewed you? Think of your media kit more as a presentation for investors than a tool to grab a new reader.
The truth is that there are over 4,000 new books each day competing for shelf space, and you have to address why your book is unique. Here are a few of the things that could possibly help you stand out among the crowd of authors. If any of these apply to you, it is worth mentioning in your press kit:
• Does your book have local appeal to a specific area?
• Is your topic of interest to multiple large demographics?
• Is your book groundbreaking or extraordinary in any way?
• Are you a leader or expert in the field you are writing about?
Accessibility
As an author you should always have your book media kit ready for anyone who asks. You can easily put a link to your online press kit on a business card so you can point offline contacts to your complete media kit. For this reason, you will definitely want your entire media kit on your website, but you also want to provide a PDF version so those who are interested can easily print it out. If you do have people who request a printed media kit, make sure that you print it out professionally on quality presentation paper.
Keep it current
For most authors the path to author success is a winding journey, so it is important to update your media kit as you hit notable milestones. Things like winning an award, receiving an endorsement from a leading expert, or recently being on a television talk show are all things that you would want to add. These types of social proof should be added whenever you receive them, because they prove to media that you will be a good investment of their time.
Items to include in your kit
There are many items you can add to your media kit, and should evaluate each item that you include and make sure it will be useful to the media your are trying to reach. It is bad to have a media kit that is only 2 pages, but it is equally unadvisable to have have a 30-page document for journalists to wade through! Most of the things below should either take up a half or a whole page. Some things that you could include are:
Radio Station Media Kit Template Download
• Contact information
• Professional bio written in third person
• Basic book info including formats available, price and ISBN number
• Book bio
• High resolution head shots in both color and black and white
• High resolution cover image
• Locations where your book can be found both online and offline
• List of previous books
• Endorsements or testimonials
• Target audience demographics
• Story ideas for journalists
• Possible interview questions
• Book excerpt
• Behind the book (where the idea for the book came from)
• Page on why your book is important or relevant
Radio Station Media Kit Sample
Our gift to you
You can download our editable media kit below. It is easy to change and delete sections all using Microsoft Word!